Light + Dew interview Colette Crespin

 Light + Dew on Advertising

Oh Hey! How are you??

Great thanks, how are you doing?
Looking for a new assistant actually… 
Great, thanks!

Give us 3 words that describe you best:

Determined, Devoted, Loving

So, can you tell us what it is you actually do?

I run and own an agency called Tangerine that I set up just over two years ago within the world of advertising. Within this agency I represent global production companies and their directors who specialise in filming tv commercials, online content and music videos. I offer innovative ideas to companies to help them generate New Business Procurement and offer Public Relations and Event Management also. The idea being that with a tailored and personable services companies can reach out to people that they want to target using a variety of platforms and communication generating awareness, work and publicity.

…and you’re how old?!?!

30! Shhhhhhh!!!

Nice! How did you get into this?

Then I started off as a ‘Director Rep’ in 2006 for a company called Draw Pictures.  They only made music videos and were one of the best in London at that time.  They wanted to start making commercials as well so I took on the challenge.  I set up a variety of different ways for the company to get noticed, including ‘ADMA’, a one off, charity commercial competition to raise awareness of Carbon Footprint.  With a host of industry judges including Trevor Beattie and some great press support, this was a brilliant platform to introduce the music video company into the commercial world.

What’s the most exciting thing you’ve done in your career so far?

Travelled all over the world, meeting some of the most inspiring and influential producers, actors and directors in history.  Including Rutger Hauer, Sir Ben Kingsley, Jonathan Glazer, Tim Burton to name just a few…

What’s been your dullest job?

Within my company, putting together spreadsheets, guest lists or writing meeting reports at 2am on Sunday. I am one assistant down and a deadline is a deadline. Otherwise, I have always had pretty interesting jobs.

Where do you look/go for inspiration?

I look for inspiration everywhere, everyday, in human nature, interaction, behaviour, people, other companies, my competitors and of course - facebook.

What took the most balls?

Setting up alone.

The best advice you have for new graduates about to go into the ‘real world’ is….

Talk to everyone. EVERYONE.
www.ilovetangerine.com

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